Context
A digital nomad seeks places where they can work and live in balance. The Orobie mountains offer nature, connectivity, and new inspiration.
The phenomenon of digital nomadism has grown exponentially (currently there are 40 million digital nomads worldwide, and it is estimated that by 2030 they will reach 60 million), transforming the relationship between work, technology, and mobility.
This evolution brings both opportunities and challenges for local communities and institutions, creating the need for dedicated spaces, services, and support.
Countries like Italy can become attractive to these professionals by combining innovation, sustainability, and quality of life.
Green and Sustainability
An appealing destination for travelers seeking to disconnect, recharge, and rediscover themselves, promoting the concept of WellBeing.
Digital
A smart destination capable of attracting new national and international tourism targets such as digital nomads and related trends, fully interoperable with the TDH (Tourism Digital Hub).
Food & Wine
An authentic and genuine destination attractive to food and wine tourists, thanks to local residents committed to the quality of their strictly zero-kilometer products.
Smart Orobie Project
Manifesto
Project idea
The Smart Orobie project, funded by the Italian Ministry of Tourism, aims to enhance the value of the Orobie mountains in the Bergamo area.
Through the strengthening of infrastructure, the redevelopment of existing facilities, and the synergy between businesses, public bodies, and private entities, the project seeks to attract the growing number of digital nomads throughout the year. This is part of a broader vision aimed at reducing seasonality and transforming the Orobie into a long-stay destination.
Digitalization, sustainability, and food & wine are the main drivers of Smart Orobie, forming the foundation on which the project seeks to highlight the province’s potential, improving its accessibility, usability, and appeal both nationally and internationally.
The program is promoted by GAL Presolana e Laghi Bergamaschi, in collaboration with the implementing partners: GAL Valle Brembana 2020, Orobiestyle, Promoserio, and NT Next – Evolving Communication.
Revitalizing the Orobie Bergamasche area as a whole, positioning it as a green and smart tourist destination.
The Smart Orobie project aims to promote the entire Orobie Bergamasche territory by building on various existing initiatives, which will be systematized, enhanced, and innovated through the development of a comprehensive destination project. This will be anchored in the promotion of integration processes within the tourism supply chain, which in turn will foster the creation of business clusters and encourage collaboration between public and private entities.
Manifesto
The Smart Orobie project, funded by the Italian Ministry of Tourism, aims to enhance the value of the Orobie mountains in the Bergamo area.
Through the strengthening of infrastructure, the redevelopment of existing facilities, and the synergy between businesses, public bodies, and private entities, the project seeks to attract the growing number of digital nomads throughout the year. This is part of a broader vision aimed at reducing seasonality and transforming the Orobie into a long-stay destination.
Digitalization, sustainability, and food & wine are the main drivers of Smart Orobie, forming the foundation on which the project seeks to highlight the province’s potential, improving its accessibility, usability, and appeal both nationally and internationally.
The program is promoted by GAL Presolana e Laghi Bergamaschi, in collaboration with the implementing partners: GAL Valle Brembana 2020, Orobiestyle, Promoserio, and NT Next – Evolving Communication.
Project idea
Revitalizing the Orobie Bergamasche area as a whole, positioning it as a green and smart tourist destination.
The Smart Orobie project aims to promote the entire Orobie Bergamasche territory by building on various existing initiatives, which will be systematized, enhanced, and innovated through the development of a comprehensive destination project. This will be anchored in the promotion of integration processes within the tourism supply chain, which in turn will foster the creation of business clusters and encourage collaboration between public and private entities.
General objectives
Relaunching the Orobie Bergamasche area
as a green and smart tourist destination, addressing the need not only to invest in new ways and experiences of enjoying the area, extending the average stay of visitors in response to ongoing climate changes and the new demands of tourists in the post-Covid-19 era, but also, and above all, to tackle the urgency of overcoming seasonality and the current fragmentation of the tourism offer in the area.
Supporting networked entrepreneurial activities for the tourism enhancement
of the Orobie Bergamasche area, including strengthening existing infrastructure to ensure sustainable economic, social, and environmental use of the territory.
Supporting the sustainable growth of mountain tourism in the Orobie Bergamasche area by implementing a win-win strategy capable of sustaining and safeguarding the mountain economy, involving the local community to prevent depopulation, particularly in small villages and historic towns.
Supporting the sustainable growth of mountain tourism
in the Orobie Bergamasche area by implementing a win-win strategy capable of sustaining and safeguarding the mountain economy, involving the local community to prevent depopulation, particularly in small villages and historic towns.
Target
Micro and small tourism businesses
Agritourisms, hotels, B&Bs, and local shops will play a key role, repurposing unused spaces into functional areas for digital nomads.
Tourist consortia
Will modernize info points to make them more digital, meeting the expectations of Gen Z and Millennials.
Public bodies
Will promote public-private collaborations to support infrastructure development and new initiatives.
Discover where to live, eat, and work
23 mar 2026
Mountain shops: a key role for tourism and social development
An in-depth meeting at the Green House in Zogno, during which you will discover the strategic value of mountains as a destination for sustainable tourism through contributions from University of Bergamo experts and representatives from the Brembana and Imagna Valleys, exploring experiential projects and the territory’s rich historical and museum heritage.
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16 mar 2026
Enhancement of the Orobie Territory in Valle Brembana and Valle Imagna
The Smart Orobie project aims to promote the entire territory of the Bergamo Orobie as a whole, leveraging several initiatives that are already in place but currently disconnected from one another.
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07 mar 2026
“The World in Black and White” Experience
A fascinating itinerary between Zogno and San Pellegrino Terme, during which you will discover the secrets of ancient crafts at the Museo della Valle and relive the elegance of the Belle Époque through historical newspaper archives, concluding with a tasting session comparing the flavors and hospitality styles of past and present.
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01 feb 2026
“The Treasure Chest of Casale: museum, murals and biligocc” Experience
A rediscovery of rural traditions in the village of Casale di Albino, during which you will visit the Ethnographic Museum, admire the evocative murals decorating the streets, and taste the famous “biligocc”—the traditional smoked chestnuts of the Lujo Valley.
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31 jan 2026
“The World in Black and White” Experience
A charming treasure hunt among the village’s monuments, during which you will explore the heart of Clusone by solving mysterious clues and listening to stories told by costumed figures in period dress, for an immersive journey into local history and traditions.
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8 aug/30 dec 2025
Visit to the Dossena Mines and lunch
Come and discover the fascinating Dossena Mines in Valle Brembana! Here you’ll find the oldest mining site in the Bergamo mountains.
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23 nov 2025
A journey into the heart of autumn
A special excursion awaits you along the Chestnut Trail! Guided by a mid-mountain expert, we’ll immerse ourselves in the colors and scents of autumn, walking through enchanting forests and landscapes.
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30 aug 2025
“Discovering the Azure of Val Brembana” Experience
An exciting canoe tour on Lake Bernigolo with Alessandro “Geko” from the Brembo Kayak association, followed by a tasting aperitif featuring local delicacies from the “La Pignatta” deli.
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12 oct 2025
Flavors and Knowledge of the Territory
Insieme all’Associazione Ecomuseo Valtaleggio, vivrai un percorso che profuma di storia e di identità. La giornata si aprirà con la scoperta della Val Taleggio, della Civiltà dello Strachítunt, del Taleggio e delle tipiche baite, per entrare subito nel cuore della cultura locale.
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30 aug 2025
“Discovering the Azure of Val Seriana” Experience
Live a unique and adrenaline-fueled adventure featuring a sequence of rappels, dives, climbs, and 20-meter slides carved directly into the rock.
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23 aug/30 aug 2025
Cheese-making workshop with a view of the Presolana
Make your own cheese from organic milk freshly collected in the barn of the Fattoria della Felicità, and enjoy a farmhouse lunch.
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22 aug 2025
“Total Relaxation” Experience
An immersive nature walk with a sketching session along the trails of the Clusone Pine Forest, during which you will get to know the “green inhabitants” of the surrounding environment and learn the fundamental techniques of nature drawing.
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